Quite surprisingly, it turns out that wine is also a matter of fashion! And I do not mean by this the winemakers’ attire, but global consumer trends that indicate which style of wine is currently de rigueur. When it comes to reds, full-bodied, intense in colour, round, yet not very dry wines with the aroma… read more
There are wines that have gained the status of icons: model and flagship drinks that proudly represent their region or country internationally. There are several such stars in Europe. Burgundy, champagne, porto or chianti are household names, known to experts and dilettantes alike. The situation is quite different in the so-called New World, where the… read more
As we visit ancient monuments in Greece and Italy, or read myths, we imagine how our ancestors lived over two thousand years ago. Back in the day, the Mediterranean cradle of our culture and civilisation was already quite developed, and one of the many everyday manifestations of this advancement was the production and consumption of… read more
The most important wine region of France (or, dare we say, the world), has been the subject of countless studies, analyses and descriptions. Bordeaux does not lend itself easily to any accurate and concise description, as one can easily become lost in the profusion of information and often imprecise data that have accumulated over the… read more
In many Polish restaurants and homes white wines are served too cold and red wines too warm. While the former will warm up quickly in the glass to attain the right temperature, in the case of the latter the problem will not solve itself! When too warm, red wines lose their freshness and aroma; their… read more
The first impression a bottle of wine makes is paramount. Marketing specialists, designers and artists know this all too well, hence considerable efforts expended to make sure that the bottle catches the eye, arouses interest and entices the purchase. The product strategy is of utmost importance in this industry, as consumers often feel lost when… read more
Over the hills and far away lies a fairy-tale land where green wine is made. What kind of tale is it? Relax: it is a classic and it ends well. Indeed, the name of the land sounds quite poetic and you have to cross the continent to get there. It is a region as green… read more
Although the content is more important than the bottle, there is no denying that packaging matters. When choosing wine, we are often strongly influenced by what we see. In addition to the graphic design of the label, we pay attention to the manner in which the bottle is closed. The majority of consumers do not… read more
Tasting can be associated with different products and situations. It may, for instance, make one think of supermarkets stands offering samples of products to customers rushing around with their trolleys. Fortunately, wine tasting is different: it is a conscious and deliberate process that takes time. What matters above all is a thoughtful assessment and a… read more
